Mobile App Marketing Before 2008, the majority of business competition between companies took place outside the world of smartphones, due to the lack of Google Play Stores and the App Store, however, after 12 years, the situation has changed by about 180 degrees when entering the world of mobile application marketing.
Mobile application marketing
We live in a world where we see more and more new apps with different ideas every day, but there is still a known fact that only 10 apps can be found in the list of top app stores.
As a result, you must work hard to market your mobile apps successfully and effectively.
What is a mobile app marketing plan?
- The first step is Mobile application marketing In determining the identity of the target user.
It is necessary to know all aspects related to it, such as age group, lifestyle, educational, economic and social background, mobile phone usage preferences and interests.
This in-depth knowledge is reflected in the professional user experience that is created.
In general, everything in the application should be functional and include attractive features for the intended user.
The above information will help you avoid wasting money on marketing.
- The next step is to choose a name for the app related to what it offers.
If it is a mobile tool, the name should be a job description of its function.
If it's a social app, a game, or any other kind, you can use names that people remember.
One of the most important considerations when deciding on a name is that it be as short as possible, and word abbreviations can be used if the name is too short to express the purpose of the application.
Application logo design
Designing an app banner, which is the visual gateway to convincing the user to identify and download it, is one of the most important aspects of your mobile app marketing strategy.
Humans are visual creatures who are attracted to aesthetically pleasing color combinations, so pay close attention to the shape, size, and color of your logo.
Advertising of the application
Many app owners are confused about how to advertise themselves before making the app available.
Notable among them are launching a website and launching marketing campaigns suspense through it.
The content of the campaign can then be used and published on social media platforms.
In addition to its role in being present on social media platforms, the site helps in having a wide electronic presence through the use of search engine optimization (SEO) tools.
Also, don't forget to collect the email addresses of those who are interested in your app via the website so that they can be notified when it is launched.
There is also an important tool in the mobile application marketing plan, and the majority of marketing plans in general, which is creating a blog months before its launch, and talking through it about the expected role of the application and its features.
As well as attracting people interested in the idea of the application so that there is an audience waiting for the application to be announced.
On the other hand, a blog will help you establish your brand early and build trust with your target users.
Application version
Finally, we will determine the release date of the app, which you should plan ahead and time any contingencies that may arise.
For example, unlike Google Play, apps on the App Store go through a rigorous review process so their launch may be delayed. Don't neglect to review what's going on in the time slot you've set for launch; Your app's launch event may be overshadowed by other events.
Through the previous lines, we have shown you how to market mobile applications step by step, we hope that this will help you in marketing your application.
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