In the beginning, in order to know how to develop a sound marketing plan, we must realize the importance of developing a marketing plan
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A marketing plan is developed as a cornerstone for any project or business, in order to see the best results, as the results are reached
The target customer, identifying your audience and getting to know their characteristics and traits, and therefore they can be targeted with everything
Ease after that and in order to do that we start with
Situation analysis is the starting point
What is the current situation of the institution, the internal and external influencing factors, what are the potential customers and the different and modern strategies they use
For example, do they use V-Marketing?duet As a means of speaking in marketing?
What stage is the institution going through at this time? What is the current market situation? Determine the target customer segments
It also analyzes the strengths, weaknesses, opportunities and threats of the organization and attempts to exploit opportunities for its benefit
Analyzing competitors in terms of their prices and the platforms they use for marketing
After that come the goals that the organization wants to achieve, as they must be measurable, feasible, and specified in time. At the end of the plan, it will be referred to to confirm whether the goals have been achieved or not.
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As for the stage that takes place after setting the goals, it is the strategy, i.e. how to reach those goals that have been set
Then followed by the development of tactics, i.e. the ways and means through which the desired goals can be achieved
Action stage
Any implementation phase in which the tools that have been developed or identified in advance will be taken and the cost that will be needed for this plan to achieve the desired goals.
In the last stage comes the stage of control
Through which we evaluate what has been set in advance, and whether the desired goal has been reached or not, and whether we are on the right path, or do we need to reconsider again.
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