Google Ads Company, we often hear the terms Google Platform Advertising or Google Ads Management, also known as Google Ads, the truth is that these are some of the most used terms in e-marketing or Google Ads, which is used all over the world, both globally and locally , as it is the tools that can be relied upon, and is considered a winning horse, in helping many companies and major websites achieve their goals.
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Google advertising company
Our journey with our customers begins with a comprehensive examination of the customer's products / services in order to understand the competitive advantages as well as the search keywords, in addition to a comprehensive examination of the competitors.
Because we have realized that the key to the success of Google Search Ads is keywords.
As a result, we used state-of-the-art methods to analyze search terms and determine the number of searchers per country or city.
This allows us to predict the number of site visits (clicks) and communications behind an advertising campaign before it begins.
This allows us to compare actual results with our clients against the objectives of the initial campaign evaluation.
after Choose keywords, it is necessary to specify the days and hours of displaying the ad.
As well as identifying the target countries and cities and the devices used by visitors (computer - mobile - tablet).
Which are influential in the success factor of advertising, which we can determine after analyzing data from your website visitors and competitor sites, as well as customer research.
The importance of formulating the advertisement to be expressive of the product or service and a manifestation of competitive advantages, and to achieve attraction for researchers in more than one formulation,
More importantly, the conditions for its appearance at the top of the search results, or tracking (quality score) on the first page, according to Google's technical requirements for running (Google) ads, are met.
Why Google Ads Matter
Simply because the customer is looking for you (internal marketing), not about you (external marketing), and the difference in results is undoubtedly significant.
Although there are many e-marketing channels, the most famous of which is managing social media accounts.
However, the truth is that cross marketing Google search engine marketing Whether by Google ads or by advertising websites (search engine optimization, or SEO, as some call it).
It is the most important because it allows you to reach a large number of people.
It is almost the only channel in e-marketing classified as inbound marketing.
Which means that the customer is searching for you, and this is done through the most famous search engine, Google.
As a result, the returns of Google Ads campaigns in Egypt, Saudi Arabia, or any other country are much greater than the returns of social media ads, despite their importance.
To understand this clearly, you should know that in Google Search Ads, you will be able to get approximately 8-12 visitors to your site, which is known as a potential customer who will contact you and ask about your product or service.
While in social media ads, you will be able to get around 70-100 visitors to your page, which is a potential customer who will contact you and ask about your product or service.
Except for some very expensive types of advertising on social networks, your ad will bring you a lead.
Types of Google Ads
Google Ads is divided into three categories for each of the three networks: Search Network.
It is the most important and powerful to attract customers and increase sales, the display network, and the video network (YouTube).
It is the most important for the search network, to advertise brands and introduce products and services.
How is Google Ads Accounted?
You are only charged for each customer who clicks on the ad and visits your website, based on the click rate for the entire campaign or per word individually, you are not charged for those who viewed the ad and did not click on it.
Thus, we have shown you the most important details about the Google Ads company, in addition to how to choose the appropriate advertisement for your company's goals.
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