Social Media Marketing Although social networks are personal in the sense that people use them to connect with their friends and family, this does not mean that your business has no place in it. People discuss products and services on it all the time; Instead, your posts should be light, fun, and useful, not just for the purpose of selling. This is one of the most important rules of social media marketing.
Social media marketing
The plan requires preparing a methodology for what you want to publish, when you want to publish it, where you will publish it, and even who should publish it in your work team. Its importance stems from being your tool for organizing your work so that you do not feel confused and stressed.
Your social pages may remain silent for a long period of time, or your posts may be of lower quality because you are under pressure.
Paid ads on social media
Allow you Paid social media ads Accurately target your audience, quickly increase your visibility on social media, and reach a very specific audience while getting your message across.
For example, in a school supply store, you may have noticed that your best customers often come from certain categories.
Like schoolgirls and mothers from 15 to 35 years old.
It is best to target your ad exactly to this category, from which your customers are likely to be in the future.
Social networks can help you with this because they have a wealth of information on their users!! How do?
Remember how when you created a personal Facebook account, you added your age and gender to your profile.
How many people have done the same thing? Social networks can provide companies with access to a specific category of such people.
You can define the audience to which your ads will appear, for example.
Not all females between the ages of 15-35 are interested in school supplies, so we can avoid spending money on advertising to people who are not.
You can target females between the ages of 15-35 who are interested in art or have previously shared something about color on social media.
for example; This will be a great way to focus your ad only on the people most likely to be interested in your store.
You can extend your reach even further; If your ability to deliver Products is limited to a particular geographic area,
You can target your ad to a specific geographic area, eg Targeting social ad networks For females between the ages of 15 and 35 who live within 40 kilometers of your store.
Social media marketing mistakes
- Your page contains only commercial content:
It's not just about you on social media.
People use these networks to share news, how-to tips, and funny videos.
Which means they aren't interested in your sales and companies that don't find anything else to say have a negative connotation and are quickly rejected.
- Ignoring people's reactions:
So listen to people's reactions to you, be understanding, caring, and follow up on complaints.
Provide answers to their questions, and even critiques can be used to make it clear to your customers and all the other people who follow you that you really want to help them.
- The publishing rate slows down or stops altogether:
Have you ever gone to the social media page of a brand or product that interests you and not found any new updates for months?
This is another critical error, which may leave people wondering why, and they may suspect that your company is still in business.
Growing, innovative and attractive companies have a lot to say, while slow and failing companies say nothing.
In the end, remember that social media marketing is one of the most important marketing tools in our time, and if you can use it correctly, you will see its impressive results in a short period.
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