Google ads, if you are looking for what are Google ads, this means that you want to take advantage of the largest digital advertising network in the world to market something and benefit from it in some way, as the huge Google Ads platform or Google Ads is one of the most important platforms that many marketers depend on And owners of large and small companies and brands.
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google ads
through google ads You can use a variety of free platforms and promotional methods to gain new customers for your business or to promote your different products, such as:
Post articles on your website to increase traffic from search engines.
Focus on SEO of your online store to attract customers from search engines.
Create your own audience by posting content on different social media sites (Facebook, Instagram, Telegram, Linkedin).
How do google ads work
progress Google Ads platform Advertisements to interested individuals and potential customers based on two criteria: bid and quality.
The nature of the advertising campaign.
In fact, you are not the only person advertising in a particular field or a particular product.
This is where the Google Ads platform comes in to decide which ad is worth appearing in the first results.
Whoever wants to use this keyword (or video - or site) creates his own ad (text ad - image ad - video) and sends it to Google Ads with the bid amount.
Based on the above, the Google Ads platform selects and rates ads based on two factors:
The value of each advertiser's bid (the bid).
Quality measure for each ad.
How to bid on google
The first factor that the Google Ads platform considers when determining ad rank is your bid, which is the maximum amount you can pay to get your ad to rank first.
For example, let's say you sell "HP laptop" and you want to place an ad on Google for this keyword.
And you mentioned that the maximum amount that you will pay for each click on your ad is $2, so the increase will be $2.
And because you are not the only one who sells this product and wants to use the Google search engine.
There will be others bidding on the same search term, maybe one for $3, the other for $1.50 and so on.
Accordingly, Google will display the highest-paying ad first, followed by the lowest-paying ad, each depending on the bid amount.
The cost of display ads is calculated, as I mentioned earlier in the ad cost calculation method.
In a slightly different way, it calculates CPM.
CPM is short for Cost Per Mile, which is used in this type of advertising to calculate your ad cost per 1,000 impressions.
Method 2: The cost is calculated in the same way we described earlier, but this time it is based on a set of ads.
Ad relevance is determined by factors other than keywords.
Instead, it is determined by the site or video where the ad is placed, and then the Ad Rank is calculated for each.
Difference between CPM and CPC
The cost of display ads, as mentioned earlier in the ad cost calculation method, is calculated in a slightly different way, which is CPM.
CPM is short for Cost Per Mile, which is used in this type of advertising to calculate your ad's cost per 1,000 impressions.
The cost is calculated in the same way as we described earlier, but this time it is based on a set of ads.
Ad relevance is determined by factors other than keywords.
Instead, it is determined by the site or video where the ad is placed, and then the Ad Rank is calculated for each.
In the end, and through the previous article, we have provided you with some of the most important details about Google Ads, and how to deal with it.
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