Video marketing and its importance

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Video Marketing It is no longer a secret that video marketing is becoming an increasingly important component of the marketing world, and certainly, this technology (video marketing) cannot be treated carelessly, despite the fact that YouTube is now the second largest driver of video marketing. Search online, but some companies are still reluctant to implement video marketing strategies.

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Video marketing

help Video content campaigns In storytelling, video is usually more interesting and entertaining, and it mainly improves the delivery of marketing messages. 

Whatever style of video you choose, using video to promote or complement other content campaigns will undoubtedly increase engagement. 

Simply put, according to Hubspot, 52% of global marketing experts believe that video marketing provides the best return on investment.

Video marketing also provides excellent opportunities to boost your site's performance and conversion rates. 

You can also effectively lower bounce rates and increase conversions on important landing pages.

Like the homepage, product or service page, etc. by embedding a video in your site. 

According to Hootsuite, 72% of businesses that use video believe that embedding a video on their website increases their revenue, significantly increasing their conversion rate.

When it comes to email marketing, video marketing triples clicks and dramatically increases open rates.

In addition to its useful role in delivering the message or information more smoothly and persuasively.

Configuring the site for search engines

Most of the time, adding a video to your website makes it 53 times more likely to appear on the first page of search results, according to Comscore.

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Increase conversion rates

As mentioned earlier, video marketing increases conversion rates by improving customer engagement.

Statistics show that more than 70% of marketers believe that video marketing is better than any other type of content marketing method. 

Video marketing makes information and details about your product or service accessible to customers.

Which leads to an increase in buying opportunities.

According to the statistic that 65% of viewers watch more than 34% of the video.

then Video Marketing It increases customer retention rates significantly, more than other types of content such as texts and articles. 

As a result, video is a great way to get your marketing messages across.

Get better results 

Visual content, such as video and infographics, is critical to increasing engagement.

So consider video when deciding what types of posts to make on social media in the coming weeks:

An audience is 10 times more likely to engage with and share your video than they would with other social media posts.

Video is the most powerful emotional medium on the Internet; It is the king in this field because it provides a wide range of characteristics that other types of traditional content do not provide, such as tone of voice, facial expressions, music, etc. 

It has been proven that the process of stimulating emotions has a positive effect on decision makers within organizations, as well as on consumers, and the general public, which in turn leads to more interaction with your offering.

In the end, through our previous article, we have shown you the importance of video marketing, and the extent of its impact on your marketing campaign. We hope that this will be useful to you.




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