Google advertising at the lowest cost and how to choose the right bids for you

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Google Ads at the Lowest Cost If you are just getting started with Google Ads, you should start with a reasonable budget and amount or bid. This article provides tips and best practices for choosing first bids to get Google Ads at the lowest cost.

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Google advertising at the lowest cost

If you are new to offers Google Ads ratesLearn the basics of ad bidding. 

Which helps you learn about your campaign goals and the networks that work well to help you achieve them.

How to choose the right quotes for you

First of all, there is no suggested bid amount or bid that works for everyone, as the best bid for you will be determined by the following factors:

the nature of your campaign

Calculate your keywords

Achieve your keywords

Most Google Ads users start out by using CPC bidding to pay for clicking on their ads. With this option, you can set your maximum cost-per-click (CPC) bid, which is the maximum amount you're willing to pay for a click on your ad.

Consider how much an ad click you're worth when setting your bid. 

If you're not sure where to start, try setting a maximum width CPC pricing (CPC) at 1 USD (or its equivalent in the local currency).

Suppose you own a flower shop and you earn $10 on every flower purchase. 

On average, one in ten visits to your website leads to a purchase. You will break even if you set your maximum CPC bid to $1 (ad cost = sales).

 To earn, you must spend less than $1 per click on your ad, which means your maximum CPC bid must be less than $1.

Display Network bids

Please keep in mind that click-through rates on the Display Network are often low because getting a reader's attention can be difficult. 

If you're showing your ad on the Display Network, you can set your maximum CPC bid for Display Network clicks only.

Consider impression bids: Instead of paying per click, you pay for the number of times your ad appears. 

You'll bid on a viewable CPM, and you'll pay for every 1,000 views your ad receives. 

This is the best option if you want your company name or logo to appear in front of a large number of people. 

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Other ways to choose quotes

You can also set bid adjustments to increase or decrease your bids based on whether someone is searching on a mobile device, at a specific time of day, or from specific locations. 

Here's more about bid adjustments.

Suppose you own a store in Dubai and you set your maximum cost-per-click (CPC) bid to $1. 

You can use bid adjustments to increase the likelihood that customers in your area will see your ad. 

You could, for example, set an adjustment of +20% for adjacent regions, which would result in a final bid of $1.20. Here's how it works:

$1 is the initial bid.

Location adjustment: $1 x (20%) = $1.20

The resulting bid for nearby searches is $1.20.

In the end, we have provided you with a way to create a Google ad at the lowest cost. We hope that this will help you start your advertising campaign.

Sources:

webfx

wordstream

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